10 — The Super Specific Pitch
A Fist Full of Bolts
A trend has emerged in the booking process of Family Photography. Are you using it?
I call it the Super Specific Pitch
It uses a post, story or reel to indicate a specific season, time, date, location and/or limited volume for a photo session
I also see it in other service-based industries: tattoo artists, tintype studios, hair salons, etc.
Observe the following pitches and consider which could work for your business
Bonus points: an easy link to book
Extra credit: Run it as a local ad the week or season leading up to your date
