08 — Instagram as Storefront
Ntozake Shange Teaching, circa 1980s-90s
This time last year we went through The Art of Instagram. We analyzed feed structure, tools, patterns and ways to maximize both personal happiness and business effectiveness. We made a Core Trailer for our bodies of work and experimented with feed curation. It was a great month.
When it comes to Visionary Business, your Instagram is your storefront.
You want it to appear open for business, inviting for your target buyer, repelling for your anti-buyer and representative of your current availability. The following are my top 10 Storefront Tools to implement. They make a huge difference. Use them. Create!
Well-organized highlights by category
Three thoughtful pinned posts that summarize your vision
Top 15 images are representative of what you’re currently booking
Bio has location where you are hire-able & potentially accolades
Ongoing ads: run them & analyze results
Links have clear Booking instructions / Work Together / Start Here
Features and testimonials (our industry's version of Amazon reviews — they work)
Product links if selling physical deliverables
Clearly marked reels that show video of you doing what you do (ie. behind the scenes on location)
Supplemental folkloric imagery, shares & music that tells the story of your world