17 — Passive, Adjacent & Free Products

Jan 17

What have you been doing for free for the last year for others? What do people naturally come to you for? What do you naturally like to give? What are you an expert in? What do you know that others don’t? How do you like to spend most of your time? What is a personally renewable resource for you, something that is easily replenished?

The following is a list of passive, adjacent & free products which accompany photography businesses well. Passive products generate income which do not require more time than typical business maintenance (taxes, hosting, marketing). Adjacent products use the current mediums available to communicate about your business and work, earning a fee or payment stream while you do it. Free products drive traffic to your products.

The key to all product development: stand out and know your customer well. What do they want really want that you really want to give?